Search engine positioning
from a UK expert.

Search engine positioning is essential if you manage and maintain your own online business. You need to understand the difference between search engines and directories and thoroughly understand the way they work.

If you're a web master, developer or agency, its essential that you provide your clients with the best advice and demonstrate a thorough understanding of how to achieve top 20 results in search engines. This guide can help you do it.

Written by an Internet marketing professional, the guide contains exclusive interviews with leading industry figures in the field of search engines and search engine positioning. These in-depth conversations with the Director of Technology at Google the worlds biggest search engine, and the Surfing Manager at Yahoo! the worlds biggest directory, provide the facts and not the fiction about search engines 'directly from the horse's mouth'. The guide also includes interviews with Danny Sullivan, the worlds leading expert on search engines. Brent Winters, President of First Place Software (the makers of Web Position Gold) and world class search engine optimiser John Heard.

There's much talk in web circles and on the web itself about there being hundreds or even thousands of search engines. But the truth of the matter is that, over 90% of all traffic on the web comes from about nine major search services. If I was going to spend my time trying to get my company's web site a decent rank in search engines I know exactly where I would be spending my time and money. When you know where all the potential traffic is - then you stand a chance of driving it your way. Once you understand the major players and how they work you'll find that your job becomes a lot easier. Who are the majors? What's their goal? If you know the answers to these questions you'll find yourself submitting perfectly optimised pages to the places where it counts. Find out which are the major search engines and directories on the Internet and don't waste your efforts in the wrong places. The guide contains a background to each of the major search services with addresses and telephone numbers included.

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