Search Engine Marketing Book.

Search Engine Marketing by Mike Grehan

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Major Players

Search Engines



Link Analysis


Meta Tags

Problem Pages

Spam & Cloaking

The Interviews

The Author



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"Mike has a great understanding of the work done at IBM's Almaden Research Center, and comments on its influence in today's search space. [The free report] Makes good reading (and great reading if you're technical in nature.) He has a flair for writing, and a disarming style for non-techies. Enjoy indeed!"i-Search Moderator, Detlev Johnson.
"In this [free] 15 page PDF, Mike summarises how topic distillation - finding the most authoritative pages on a particular subject - has been incorporated into search engine algorithms. In layman's terms, "it's more important what other pages say about you than what you say about yourself". Grehan is a natural communicator: this free paper gives a taste of what you can expect in his excellent book." Ken McGaffin -


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Search engines are one of the web's major resources for driving qualified traffic. Getting listed in a search engine index is not difficult. But getting that all important top 20 listing is a bit more tricky. Maybe you've been wondering how your competition manages to do it? Well, with this search engine marketing book, now you can find out.

"Mike Grehan’s search engine marketing book is a solid resource. It is without reservation that I offer my endorsement of this first rate work of research into the art and science of Search Engine Optimization . I encourage novices and experts alike to sit with this guide and devour it, cover-to-cover. It is a spectacularly good book, an easy read, and endlessly valuable to anyone seeking to conduct a Search Engine Marketing campaign." Fredrick Marckini CEO, iProspect, Inc. Author, Search Engine Positioning . Read the full testimonial from this world leading expert. Click here.

By employing the knowledge and techniques used by the Web's leading professionals you'll see a dramatic improvement in your web site's visibility at search engines. Search Engine Marketing: The essential best practice guide, written is in its second edition. And when you download it, you'll begin to discover within minutes exactly how the leaders in the field achieve only top ranking results for their national and international clients. Not only that: you'll learn how it can be done in days - not months.

"This is the single best publication about search engines that I have read, and I believe, that exists! Congratulations Mike, sincerely. With this, I believe you may have become the most influential writer in the SEO industry." Alexis D. Gutzman, Managing Editor, Reports, MarketingSherpa. Read the full testimonial from award winning author Alexis D Gutzman - Click here.

Yes, there are many other books written on the subject by so-called experts, but rarely will you find one which contains as much first hand and in-depth information from the search engine software engineers themselves. Other leading authorities on the subject of search engine marketing have also contributed to make this (at over 350 pages) the most thorough and comprehensive guide ever compiled. You only need to read the testimonials on this page from leading search marketing professionals to get an idea of how in-depth Mike's knowledge is.

"There's no doubt in my mind that regardless of whether you're an SEO beginner or a seasoned SEO expert (or anywhere in between), you'll definitely get your money's worth when you purchase this report. Definitely!" Jill Whalen. High Rankings Advisor. Read the full testimonial. Click here.

The complete transcripts of all interviews are included, as well as an extensive bibliography revealing where every piece of technical data came from (Mike absorbed hundreds of research documents, white papers, books and the latest reports). And a series of specially designed graphics explain the complex and detailed workings of search engines to help you understand exactly how they work and what you can do to make your site absolutely 'search engine friendly'.

I have read the book and can tell you that it is nothing short of EXCELLENT. It should be required reading for anyone who wants to get top 10 rankings in Google, Yahoo, MSN and the other major search engines. And even if you consider yourself to be an expert in search engine optimization, I am pretty sure that you will STILL learn a lot of things from the book that you didn't know earlier. Sumantra Roy.

You'll be taken behind-the-scenes at search engines and directories to explain how they really work. By understanding how search engines and directories rank their results, you'll have a better understanding of what's required to make sure your site gets into those all important top 20 positions. It's a complicated process and each of the major search engines has its own special formula. Mike provides invaluable tips on how to develop, or re-engineer your web site based on this detailed background material.

"I loved your search engine summaries and your interviews. They are extremely valuable to anyone involved in SEO who needs to keep their facts straight." Shari Thurow, Author, Search Engine Visibility: Marketing Director, Grantastic Designs

It's most likely that at some point you've received Spam e-mail from online services claiming to get your site listed in hundreds (or even thousands) of search engines. But did you know over 85% of all traffic on the web comes from just a handful of major search engines? It's true. And these are the search engines where you need to concentrate your efforts to begin to drive qualified to traffic to your site. Mike explains who the major players are and how to correctly submit to them.

"Mike Grehan has researched all aspects of this field and offers a plethora of in-depth information, much of which you won't find elsewhere. If you're serious about efficient search engine marketing, this is definitely the best book money can buy." Ralph Tegtmeier AKA fantomaster Read the full testimonial. Click here.

The guide takes you step-by-step through site design and architecture, copywriting tips and optimisation techniques. Many web sites fail from the very beginning by creating certain technical barriers which prevent them from being indexed correctly. Read this guide before you begin to build using Flash, frames, dynamic content or java. Everyone wants their site to create a unique user experience, but the wrong use of technology can have search engines backing out of your site, not indexing it!

"Mike Grehan has pulled off the impossible – he's created a book on search engine algorithms that is both comprehensive AND entertaining. Mike’s incredible sense of humor and gift for writing transforms detailed explanations of the inner workings of a search engine into fascinating reading. This is a "must read" book for anyone in the SEM industry." Christine Churchill - Search Engine Marketing and web site usability consultant.

There's a lot of 'bogus' information available about search engines and how to achieve a high rank. In fact, some of this information is the reason that many web sites are actually being penalised by search engines. Mike explains the techniques which help, and those which will most certainly get you into trouble.

"Having spent years researching, understanding and programming search engines, I rarely come across any document that doesn't fall for one of the numerous myths. It's a credit to Mike's style, research and dedication that he has avoided all such traps to provide us with an search engine marketing book of rare, true, valuable information that I could not fault or stop reading." Chris Ridings. Author: Google PageRank Explained.

Even technically well optimised sites can still fail because they are simply targeting the wrong keywords? Use this guide to find out how to research for keywords which your potential audience are really using at search engines.

"The strength of Mike Grehan's guide is in its thorough research. 'How Search Engines Work' slices through the layers of idle speculation and myths and gets right to the heart of the matter." Andrew Goodman, author: 21 Ways to Maximize Your Profits on Google AdWords Select. Read the full testimonial. Click here.

Real world keyword research , best practice tips and techniques combined with information on how to monitor your marketing efforts and ensure you have a way of gauging performance are all included . And because submitting to search engines is not really free anymore, Mike explains how the new "paid for" services work. Pay for inclusion, pay for consideration and pay- per-click are the fastest ways to get indexed now. But who should you pay? How much should you pay? And which of the services should you use? You'll find all of the answers complete with screenshots to guide you through the entire process.

If you only buy one book on search engine marketing, buy this one. Every SEO, from beginner to pro can learn from this thoroughly researched work. Read it from cover to cover, then read it again (you'll need to as it's very detailed and not the sort of
heard-it-all-before information that you'll find elsewhere on the web). Well done Mike, I endorse this book wholeheartedly.
Peter Da Vanzo - Search Engine Blog.

And of course, your purchase is perfectly safe with a 100% money back guarantee. Download Search Engine marketing: The essential best practice guide now, and within minutes, you'll have at your fingertips the same information used by the Web's leading professionals.

"You've done a beautiful job with this search engine marketing book Mike, I found sections that aren't covered in most of the other search engine books or materials. I was very impressed!" Robin Nobles. Director of Training of the Academy of Web Specialists. Read the full testimonial. Click here.

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"There are a lot of Internet Marketing and SEO (Search Engine Optimization) books on the market but Mike Grehan's search engine marketing book is the most comprehensive I have found on the web. Mike knows what he is talking about and this book is a good investment for the novice or professional web master." David Notestine. Creator of the Zeus Internet Marketing Robot. Read the full testimonial. Click here.