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"Mike
has a great understanding of the work done at IBM's Almaden
Research Center, and comments on its influence in today's
search space. [The free report] Makes good reading (and great
reading if you're technical in nature.) He has a flair for
writing, and a disarming style for non-techies. Enjoy indeed!"i-Search
Moderator, Detlev Johnson.
"In this [free] 15 page PDF, Mike summarises
how topic distillation - finding the most authoritative pages
on a particular subject - has been incorporated into search
engine algorithms. In layman's terms, "it's more important
what other pages say about you than what you say about yourself".
Grehan is a natural communicator: this free paper gives a
taste of what you can expect in his excellent book."
Ken McGaffin - LinkingMatters.com |
|
|
This book is no longer availabe.
Search
engines are one of the web's major resources for driving qualified
traffic. Getting listed in a search engine index is not difficult.
But getting that all important top 20 listing
is a bit more tricky. Maybe you've been wondering how your
competition manages to do it? Well, with this search engine marketing
book, now you can find out.
| "Mike
Grehan’s search engine marketing book is a solid resource.
It is without reservation that I offer my endorsement of this
first rate work of research into the art and science of Search
Engine Optimization
. I encourage novices and experts alike to sit with this guide
and devour it, cover-to-cover. It is a spectacularly good
book, an easy read, and endlessly valuable to anyone seeking
to conduct a Search
Engine Marketing
campaign." Fredrick Marckini CEO,
iProspect, Inc. Author, Search Engine Positioning . Read the
full testimonial from this world leading expert. Click
here. |
By
employing the knowledge and techniques used by the Web's leading
professionals you'll see a dramatic improvement
in your web site's visibility at search engines. Search Engine
Marketing: The essential best practice guide, written is in its
second edition. And when you download it, you'll begin to discover
within minutes exactly how the leaders in the field achieve only
top ranking results for their national and international clients.
Not only that: you'll learn how it can be
done in days - not months.
| "This
is the single best publication about search engines that I
have read, and I believe, that exists! Congratulations Mike,
sincerely. With this, I believe you may have become the most
influential writer in the SEO industry." Alexis
D. Gutzman, Managing Editor, Reports, MarketingSherpa.
Read the full testimonial from award winning author Alexis
D Gutzman - Click
here. |
Yes,
there are many other books written on the subject by so-called experts,
but rarely will you find one which contains as much first hand and
in-depth information from the search engine
software engineers themselves. Other leading authorities
on the subject of search engine marketing have also contributed
to make this (at over 350 pages) the
most thorough and comprehensive guide ever compiled. You only need
to read the testimonials on this page from leading search marketing
professionals to get an idea of how in-depth Mike's knowledge is.
| "There's
no doubt in my mind that regardless of whether you're an SEO
beginner or a seasoned SEO expert (or anywhere in between),
you'll definitely get your money's worth when you purchase
this report. Definitely!" Jill
Whalen. High Rankings
Advisor. Read the full testimonial. Click
here. |
The
complete transcripts of all interviews are included, as well as
an extensive bibliography revealing where every piece of technical
data came from (Mike absorbed hundreds of research documents, white
papers, books and the latest reports). And a series of specially
designed graphics explain the complex and detailed workings of search
engines to help you understand exactly how they work and what you
can do to make your site absolutely 'search
engine friendly'.
|
I have read the book and can tell you
that it is nothing short of EXCELLENT. It should be required
reading for anyone who wants to get top 10 rankings in Google,
Yahoo, MSN and the other major search engines. And
even if you consider yourself to be an expert in search engine
optimization, I am pretty sure that you will STILL learn a
lot of things from the book that you didn't know earlier.
Sumantra Roy.
1stSearchRanking.com
|
You'll
be taken behind-the-scenes at search engines and directories to
explain how they really work. By understanding how search engines
and directories rank their results, you'll have a better understanding
of what's required to make sure your site
gets into those all important top 20 positions. It's a complicated
process and each of the major search engines has its own special
formula. Mike provides invaluable tips
on how to develop, or re-engineer your web site based on this detailed
background material.
|
"I loved your search engine summaries
and your interviews. They are extremely valuable to anyone
involved in SEO who needs to keep their facts straight."
Shari Thurow, Author, Search Engine
Visibility: Marketing Director, Grantastic
Designs |
It's
most likely that at some point you've received Spam e-mail from
online services claiming to get your site listed in hundreds (or
even thousands) of search engines. But did you know over
85% of all traffic on the web comes from just a handful of major
search engines? It's true. And these are the search engines
where you need to concentrate your efforts to begin to
drive qualified to traffic to your site. Mike explains who
the major players are and how to correctly submit to them.
|
"Mike Grehan has researched all
aspects of this field and offers a plethora of in-depth information,
much of which you won't find elsewhere. If you're serious
about efficient search engine marketing, this is definitely
the best book money can buy." Ralph
Tegtmeier AKA fantomaster
Read the full testimonial. Click
here. |
The
guide takes you step-by-step through site design and architecture,
copywriting tips and optimisation techniques. Many web sites fail
from the very beginning by creating certain technical barriers which
prevent them from being indexed correctly. Read this guide before
you begin to build using Flash, frames, dynamic content or java.
Everyone wants their site to create a unique user experience, but
the wrong use of technology can have search
engines backing out of your site, not indexing it!
|
"Mike Grehan has pulled off the
impossible – he's created a book on search engine algorithms
that is both comprehensive AND entertaining. Mike’s
incredible sense of humor and gift for writing transforms
detailed explanations of the inner workings of a search engine
into fascinating reading. This is a "must read"
book for anyone in the SEM industry." Christine Churchill
- Search Engine Marketing
and web site usability consultant. |
There's
a lot of 'bogus' information available about search engines and
how to achieve a high rank. In fact, some of this information is
the reason that many web sites are actually being penalised by search
engines. Mike explains the techniques which
help, and those which will most certainly get you into trouble.
|
"Having spent years researching,
understanding and programming search engines, I rarely come
across any document that doesn't fall for one of the numerous
myths. It's a credit to Mike's style, research and dedication
that he has avoided all such traps to provide us with an search
engine marketing book of rare, true, valuable information
that I could not fault or stop reading." Chris
Ridings. Author: Google
PageRank Explained. |
Even
technically well optimised sites can still fail because they are
simply targeting the wrong keywords? Use this guide to find out
how to research for keywords which
your potential audience are really using at search engines.
|
"The strength of Mike Grehan's
guide is in its thorough research. 'How Search Engines Work'
slices through the layers of idle speculation and myths and
gets right to the heart of the matter." Andrew
Goodman, author: 21
Ways to Maximize Your Profits on Google AdWords Select.
Read the full testimonial. Click
here. |
Real
world keyword research , best practice tips
and techniques combined with information on how to monitor
your marketing efforts and ensure you have a way of gauging performance
are all included . And because submitting to search engines is not
really free anymore, Mike explains how the new "paid for"
services work. Pay for inclusion, pay for consideration and pay-
per-click are the fastest ways to get indexed now. But who should
you pay? How much should you pay? And which of the services should
you use? You'll find all of the answers complete with screenshots
to guide you through the entire process.
|
If you only buy one book on search engine
marketing, buy this one. Every SEO, from beginner to pro can
learn from this thoroughly researched work. Read it from cover
to cover, then read it again (you'll need to as it's very
detailed and not the sort of
heard-it-all-before information that you'll find elsewhere
on the web). Well done Mike, I endorse this book wholeheartedly.
Peter
Da Vanzo - Search
Engine Blog. |
And
of course, your purchase is perfectly safe with a 100%
money back guarantee. Download
Search Engine marketing: The essential best practice guide now,
and within minutes, you'll have at your fingertips the same information
used by the Web's leading professionals.
|
"You've done a beautiful job with
this search engine marketing book Mike, I found sections that
aren't covered in most of the other search engine books or
materials. I was very impressed!" Robin
Nobles. Director of Training of the Academy
of Web Specialists. Read the full testimonial. Click
here. |
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"There are a lot of Internet Marketing
and SEO (Search Engine Optimization) books on the market but
Mike Grehan's search engine marketing book is the most comprehensive
I have found on the web. Mike knows what he is talking about
and this book is a good investment for the novice or professional
web master." David Notestine. Creator
of the Zeus
Internet Marketing Robot. Read the full testimonial. Click
here. |
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