TWO LEADING EXPERTS TOGETHER FOR THE FIRST TIME IN THE UK.*

This is a "before and after" back to reality experience. It's about what really
happens online. Do you want to know how search engines really work? Do you
want to know why your competitors always turn up above you at search engines? Are you throwing away fortunes on PPC (Pay-Per-Click) traffic from Overture and
Google Adwords when you could be getting free 'organic' traffic? Let one of the
web's leading experts change your perception of search engine marketing... in 90 minutes flat!

So, now you have TONS of traffic from search engines and link partners and
tactical co-promotions and... What are you going to do with it? And how are you
going to measure it? And how will you determine the success of it? Get a reality
booster from a guy who's been helping some of the world's leading companies to
realign their web goals and get right back on target. Get a real measure of
success... in 90 minutes flat!

“It’s no wonder he’s won so many awards for public speaking. And boy –
does he know his stuff. When Jim speaks, I listen... and learn... and
laugh...“ Mike Grehan on Jim Sterne.

It's not an experiment anymore: the web that is. We’ve messed around with it and tried things. Some worked, some didn’t. But it's here and it’s now and it’s working. In fact, it's a marketing medium which can hardly be compared to anything we ever had before.

But how do we know if we’re REALLY being successful? And what should we
measure to give an indication (at every level from the ICT and Marketing
departments to the board room), to ensure that we’re getting a return on
investment?

Of course, technically speaking, we can measure everything – even the movement of a mouse across our company’s home page. But why would we want to?

Not only has Jim Sterne written the leading text on the subject of Internet analytics (‘Web Metrics – Proven methods for measuring web site success’ - Wiley & Sons, 2002) he also chairs the annual eMetrics Summit, an executive forum on
measuring web success.

Now he’s bringing that experience and knowledge, for the very first time, to the North East.

· Are there standard definitions of Web metrics?
· Can we specify benchmarks of Web success?
· Which metrics are indicative of shareholder value?
· What metrics can justify Web-based projects?
· How do you determine your most valuable customers?
· How do you calculate the ROI of personalisation?
· How do you calculate the value of Web intelligence?

"It’s rare that I come across a speaker that knows his stuff *and* manages to keep the audience engaged, enthused and entertained."
Jim Sterne on Mike Grehan.

It's not like it used to be with search engines. For a start, it's not free anymore!
There’s no such thing as just “running a bit of software” to submit to search
engines.

The reality is this: most companies have not made a return on the investment of
their first web site, let alone the current third generation version. And the reason for
that is simple - they get no traffic!

Submitting to a search engine and hoping for the best is OK if you don’t spend
any money. No risk: No problem! But if you’re a serious marketer and you’re now
accountable for a return on this new media spend, you simply can’t AFFORD to sit
back and hope for the best.

And there’s all the absolute bullshit you hear about how search engines work and
how you can fool them. The most likely outcome here is fooling yourself into a
severe penalty which sees your web pages buried even further.

Not only has Mike Grehan written the industry leading text on the subject of
search engine marketing, he's also a leading practitioner. Working with 'blue chip'
clients, he's managed to remarkably increase their rank and their revenues. Now
he wants to provide the same information to companies in his native North East.

· How do search engines work: Really?
· How do I increase my rank at search engines?
· Why do “keywords and phrases” matter so much?
· How do I optimise my pages for keywords?
· Where do meta tags fit in?
· How do I avoid strategies that may "blacklist" my website?
· Which search services matter most ?
· What are the key points to submitting your web pages ?
· How about the new "Paid For" Services and ROI?

This could be (literally) the most important event of its kind that you've ever
attended. This is NOT 'just another ' Internet seminar. It's about REAL results!
Book now online for this industry leading event and get the earlybird discount.

[* Although it's inevitable that some technical terminology will be used: this is very much a 'marketing' led event]