AN INTERNET MARKETING MASTER CLASS Hosted by
1st. October 2003 - 1.00 PM Nixon Hall Followed by refreshments and networking at Pacific Bar & Cafe
Newcastle Business School
Supported by The Chartered Institute of Marketing
AGENDA
1.00 Registration
1.25 Welcome and introduction by DAVE ABSON University/Business School. 1.30 - SEARCH ENGINE MARKETING - The art and the science MIKE GREHAN. 3.00 Coffee break. 3.25 Mike Grehan introduces Jim Sterne. 3.30 - WEB METRICS - Measuring the success of your web site JIM STERNE. 5.00 Q&A 5.15 End session. 5.30 Pacific Bar & Cafe Northumberland Road Light buffet, refreshments and networking. 6.30 Close.