Search engine positioning
from a UK expert.
Search engine positioning is essential
if you manage and maintain your own online business. You need to understand
the difference between search engines and directories and thoroughly
understand the way they work.
If you're a web master, developer or agency,
its essential that you provide your clients with the best advice and
demonstrate a thorough understanding of how to achieve top 20 results
in search engines. This guide can help you do it.
Written by an Internet marketing professional,
the guide contains exclusive interviews with leading industry figures
in the field of search engines and search engine positioning. These
in-depth conversations with the Director of Technology at Google the
worlds biggest search engine, and the Surfing Manager at Yahoo! the
worlds biggest directory, provide the facts and not the fiction about
search engines 'directly from the horse's mouth'. The guide also includes
interviews with Danny Sullivan, the worlds leading expert on search
engines. Brent Winters, President of First Place Software (the makers
of Web Position Gold) and world class search engine optimiser John Heard.
There's much talk in web circles and on
the web itself about there being hundreds or even thousands of search
engines. But the truth of the matter is that, over 90% of all traffic
on the web comes from about nine major search services. If I was going
to spend my time trying to get my company's web site a decent rank in
search engines I know exactly where I would be spending my time and
money. When you know where all the potential traffic is - then you stand
a chance of driving it your way. Once you understand the major players
and how they work you'll find that your job becomes a lot easier. Who
are the majors? What's their goal? If you know the answers to these
questions you'll find yourself submitting perfectly optimised pages
to the places where it counts. Find out which are the major search engines
and directories on the Internet and don't waste your efforts in the
wrong places. The guide contains a background to each of the major search
services with addresses and telephone numbers included.
Purchase Home Major
Players Search Engines Directories
Analysis Keywords Meta
Tags Problem Pages
& Cloaking The Interviews The