is the world's biggest directory. And Google is probably the world's
biggest search engine. But do you know the difference between
them? And why it's crucial that you do? Now that you have to pay
to be included in the major online directories like Yahoo! and
Looksmart, it's more important than ever to make sure that you
are submitting to the right category and that your site has passed
the strict quality control tests they have in place.
In the section on 'How
Directories Work' I'll explain exactly what happens from the minute
you submit your site, to the minute the directory editor comes
to visit your site to give it the QA. Thousands
of sites are dismissed at the first stage with Yahoo! because
they didn't understand what the editors would be looking for.
A broken link, an image or Flash site which takes too long to
download - and you're out. Is part of your site under construction
or does it have a 'coming soon' section? You're out again - and
remember - you're the one who is paying for this rejection! Get
it right the first time.
guide explains in detail what the difference is between search
engines and directories and has supporting interviews from both
Yahoo! and Google. Don't make the mistake of not knowing the difference
or how they work or you may be the cause of your own poor ranking.
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