ANALYSIS AND BIBLIOMETRICS
When you read this guide,
you'll hear my mantra over and over again: It's not what you say
about yourself - it's what other people say about you! So, what
does that mean? And how does it apply to search engine optimisation?
Well the answer is this: search engines pay more attention to
the links which point back to you from other sites than what you
write on your ownweb pages. And it's not just the number of links:it's
the quality of those links and what text they contain.
Search engines use very
complex algorithms to analyse the link structure of the web. By
using this information they can find what they call 'hubs and
authorities' and even cyber communities. Link analysis (or your
link popularity factor as it's also known) determines the 'reputation'
of your pages by looking at the number and the quality of the
web sites which point back to you. Find out exactly how these
algorithms work, and get a free report
on PageRank, the algorithm used by Google. The report is written
by leading SEO Chris Ridings.
Purchase Home Major
Players Search Engines Directories
Analysis Keywords Meta
Tags Problem Pages
& Cloaking The Interviews
The Author Contact
Mike Grehan Blog